Getting The Most From Your Recruitment Advertising 

When recruiting for new roles it’s essential to get the word out to ensure you attract the best candidates and have a wide pool of candidates to choose from. But how can you advertise your roles to ensure maximum visibility and engagement to attract the right candidates? In this blog post, we’ll explore some tips and tricks for recruitment advertising that can help you reach a wider audience and secure better candidates for your roles.

Understand Your Target Audience 

The first step to successful recruitment advertising is to understand your target audience. Think about the type of person you want to attract for the role and what key skills are required. Where do they spend their time online? What job boards do they use? Paying close attention to your ideal candidate, where they spend their time and what recruitment marketing activities have worked previously can help you target your advertising in the right places and increase success.

Focus On Your Job Advert Title And Wording

Your job advert title is the first thing potential candidates will see, so it’s essential to make it attractive and informative. Use keywords that will attract candidates and accurately represent the role, but don’t make it too long. Think about the language your target audience will respond to and use this to create an engaging job title to draw them in. Check your job descriptions for unconscious gender bias. There is a handy online 'Check My Job' tool here to help you check your job description for unconscious gender bias, length and recruitment best practice: https://www.eploy.co.uk/resources/toolbox/check-my-job/

Choose The Right Job Board 

With many job boards available to use it can be tough to know which ones to choose. It’s essential to pick a job board that’s relevant to the roles you’re advertising and the skill levels you are looking for. There are still some job boards that are sector specific that are worth evaluating. At this stage, recruitment metrics play a part. Understand your job board success. Don't just look at the quantity of candidates a particular job board generates but also the quality of candidates. Ask for job board recommendations from your peers and network too. 

Recruitment Marketing Tactics

Once you’ve chosen your job board and created your job title and job description, it’s time to complement your job postings with additional recruitment marketing tactics. This might be email marketing to your talent pool and posting articles and content to your careers site to promote the employer brand and vacancy. Events and job fairs are particularly useful for volume or seasonal recruitment and social media is a channel many prospective candidates will visit before applying to get a feel for your company culture. Use these supporting activities to create a compelling story that sells the role.

Recruitment advertising can be challenging, but with these tips, you should be able to get your roles in front of the right people to attract the best candidates. Remember to focus on understanding your target audience and choosing the right job board (based on evidence) to ensure maximum visibility and engagement to attract the right candidates. 

Contact Eploy for Applicant Tracking Systems (ATS) Expertise 

At Eploy, we offer a highly configurable Applicant Tracking System designed to help you attract, hire, and speed up the process of recruitment. Get in touch with our specialist team at Eploy to find out how we can help you meet your recruitment goals or schedule a personalised demo. No hard sell, no strings attached. Just some winning ideas to help you with your recruitment.