Leading retailer, Dunelm, has launched their new careers site where bright, entrepreneurial and switched on talent can see where they will fit just right in.
Recruiting people from all backgrounds for a variety of roles, Dunelm wanted to revamp their careers site to engage with their wide and diverse audience. The tough, competitive industry in which they operate means being ready to constantly innovate and improve – and that’s exactly what they have done.
The brief was to deliver a great online candidate experience aligned with their target audience and roles. The careers site needed to show people what it is like to work at Dunelm with information to understand the roles using dynamic content to create a great user-defined experience along with videos and stories of employees. Core to this was the need to consistently communicate the employer brand and culture, delivering an improved experience for candidates, with a high degree of measurability. Dunelm worked with partners Havas People and Eploy to connect the brand with talent through effective communication and enhance the candidate journey through the careers site.
The Dunelm careers site is fully integrated with their Eploy ATS and Recruitment CRM to provide a stellar candidate experience. It is optimised for multiple devices - mobile, tablet and desktop to automatically respond to users behaviour and environment. The site navigation is flexible and intuitive for candidates which provides an optimum user experience. Job search is now across the site with extensive filtering options and clever searches by keyword, role type and location. Each job has its own page with detailed job descriptions and benefits so candidates can apply to be part of their success story. The job pages also encourage social sharing to spread the search for talent to become part of the Dunelm family.
Commenting on the launch, Paul Jenkins, Senior Resourcing Manager at Dunelm said “we have achieved a fresh approach to attracting and engaging with talent who can see what it’s like to be part of the Dunelm family, attracting and immersing candidates in the brand before, during and after application. Candidates can register easily and control their preferences, personal data and job alerts. Candidate registration also has built-in CV parsing to automatically populate candidate details within our ATS.”
Dunelm also has access to real-time analytics which are embedded within the career site to enable tracking and monitoring of the site impact, engagement and conversion. Everything from registration to applications measurement and which roles are attracting the most interest means they can continually monitor results and evolve the careers site for the best job seeker experience and results.
Take a look for yourself at how talent can find a role that’s right for them - www.dunelmcareers.com
About Dunelm
Dunelm is the market leader in the £11bn UK homewares market. The Group operates around 170 stores nationwide as well as an online store which can be found at www.dunelm.com. Dunelm is a fast-paced and growing business with entrepreneurialism at its core. Over the last 5 years we have grown retail selling space and turnover by around 10% each year.
Dunelm is built around the strong relationships we have with people. Not just our customers, who we value above all. Not just our suppliers, many of whom have supported us from the very beginning. But also our 9000+ colleagues whose hard work and commitment has made our business such a success story. A success story that you too could be part of.